Social Media – Positioning Your Brand On Social Media

By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results. This session will introduce you to the most popular social networks used by businesses and how businesses and professionals engage on these social networks to accomplish their objectives.

This session will teach you:

  • How to determine which social media networks are right for your audience
  • Which elements you should focus on to optimize your social media profiles
  • Grow a following of interested people
  • Developing a content strategy and editorial calendar

View and download the presentation PDF here.

About the Author(s)

 Sharon  Mostyn

Sharon Mostyn is a nationally recognized authority on marketing optimization throughout the customer lifecycle. She holds certifications in Web Analytics, Social Media, Paid Search, Search Engine Optimization (SEO), Email Messaging, and Landing Page Optimization from industry-leading authorities.

Subject Matter Expert, SCORE Southwest Florida Chapter
Positioning Your Brand on Social Media